It is no secret that airlines are waging an increasingly pitched battle for the biggest-spending passengers who fly in premium classes: The carriers have deployed amenities like fluffy feather duvets and spa treatments.
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Travellers heading from London to New York can now experience the transatlantic trip in sublime comfort aboard ‘Miss Sunshine’ (as Virgin Atlantic’s new A330 aircraft has been dubbed) in the much-awaited Upper Class Suite.
The airline’s in-house design team joined forces with London-based studio Pengelly Design for the seating and with VW+BS for the bar and interior elements. The super-shiny, futuristic space comes complete with Swarovski Crystal embellishments, mood lighting, and a hefty dose of the Virgin colour palette.
Four years in the making, the sleek suites feature elegant leather seats that each conveniently have their own aisle access, beds that are longer than any other airline’s, frosted Perspex passenger divides for light and privacy, and easy access storage solutions. Meanwhile a gleaming bar, which is separate from the cabin, provides a space to mingle with other passengers.
In keeping up with our digital age, the team has ensured we will never have to go without. A programme called AeroMobile, allows passengers to use their own mobile phones in the air. Even better, the new entertainment system is smartphone, tablet and USB compatible, giving passengers the choice to read, watch or listen to their own media.
The re-designed cabin will also soon be available on the Mumbai service, from October this year. Meanwhile, the Virigin team is currently working on resizing and tweaking the Upper Class Suite to fit their 787 Dreamliners, which is due for delivery in 2015.
Sara Henrichs – Wallpaper